Your Independent Coca-Cola Bottler Part 3

By the early 1950’s The Coca-Cola Company realized they needed to do something in order to stay competitive. So in the mid 1950’s they introduced Coca-Cola in the King Size (10 ounce and 12 ounce) bottle and the Family Size (26 ounce) bottle. They also began to think of entering the flavor market.

 Most bottlers felt those changes were still not aggressive nor competitive enough. This led some bottlers to create unique products for themselves during the 1950’s. The Houston Coca-Cola Bottling Company developed its own flavored line of beverages in 1955. They offered various fruit flavors, ginger ale and root beer all of which were bottled under the name Sprite and available in a clear glass bottle with a white striped ACL design. The Sprite flavor line was also available from the El Campo, Texas Coca-Cola Bottler.

 James T. Murray of the Coca-Cola Bottling Company of New York, Inc. created Veep, a lemon lime drink and the Sparkling line of beverages which included orange, ginger ale and club soda flavors in 1958. Both beverage lines were test marketed in 1959, and by spring of 1960 they were sold within the three state territory of the New York bottler, New York, New Jersey and Connecticut.

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