For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
By Mark Pendergrast
(1st edition is from 1993, 2nd edition is from 2000 with some updates and a few new chapters.)
This is probably one of the best books I read that covered the history of The Coca-Cola Company. The book covers the early beginnings of Coca-Cola as a patent medicine, to a soda fountain drink, to the worlds best known bottled soft drink in the early 1990’s (The second edition covers Goizueta’s era up to 1999.)
A very well researched book that will answer most questions you might have about anything Coca-Cola. The book also discusses Coca-Cola products, such as the obscure Chime and Simba to the most popular products like Diet Coke and Sprite.
All the main characters that have made The Coca-Cola Company what is today are here, John Pemberton, Asa Candler, Robert W. Woodruff, Paul Austin, Roberto Goizueta and Doug Ivester.
Innovative ideas are discussed such as the contour bottle, the first six pack, advertising jingles that are still known today and who can forget New Coke! All this and much more are covered in this 664 page book. I highly recommend it. It is one of those types of books that I find myself referring back to.
This book can be found online as well as at used bookstores and I also see it often at a few local thrift stores that have a large book section.
A great read for this time of year!